Professional Profile

 I'm a leader and strategist who builds companies, brands, and thought-experiments that transform the human experience. Strategy is both an art and a science. This is what sets me apart. I have the rare mix of creative capacity and design sensibility, entrepreneurship and business intelligence, plus a PhD in creative economies, media cultures, and behavioural futures.


Creative Strategy  Business Management     CX and Digital Strategy    Branding  Client Accounts   Planning & Forecasting  Trends Analysis
Human-centered Design    Team Leadership    Entrepreneurship  

Work Experience


Inclusive Design Lab.

Newly-founded passion project focusing on inclusive design, advocacy, and social change.


Partner & Consultant at MAT3RIAL

Design, research and strategy consultancy where I partner with C-Suite executives to solve their most complex strategic problems.


Co-founder & Partner at All Beef Media

Catapulted into the market and launched a social media and analytics company just as marketing on social channels became key for big brands and companies.


VP, Global Brands & Web Platforms at CORBIS

VP responsible for brand architecture, CX and web platforms for the world's most iconic imagery, licensed for award-winning ad campaigns, brand experiences and visual communications.


Founder & VP International at VEER

From start-up through profitability, designed a brand and product offering for discerning creatives that earned cult-status among art directors, designers, and publishers. Successfully exited to Bill Gates-owned Corbis Corporation.



Phd, Communication & Media Studies

Concordia University


MA, Communication

University of Calgary


Podcasts, pilates, and my little people. Life is full and life is good.

I Sometimes Send Newsletters

© 2020 Jacqueline Wallace