Consultant, Leader & Strategist
CV
Professional Profile
I'm a leader and strategist who builds companies, brands, and thought-experiments that transform the human experience. Strategy is both an art and a science. This is what sets me apart. I have the rare mix of creative capacity and design sensibility, entrepreneurship and business intelligence, plus a PhD in creative economies, media cultures, and behavioural futures.
Skills
Creative Strategy Business Management CX and Digital Strategy Branding Client Accounts Planning & Forecasting Trends Analysis
Human-centered Design Team Leadership Entrepreneurship
Work Experience
2020-
Inclusive Design Lab
Newly-founded passion project focusing on inclusive design, advocacy, and social change.
2020-
VP, Marketing Communications at MITACS
Responsible for setting the strategic direction for Mitacs marketing communications efforts to increase market competitiveness and visibility among key stakeholders, while establishing the Mitacs brand as a high-performing leader in the Canadian innovation ecosystem.
2014-2020
Partner & Consultant at MAT3RIAL
Design, research and strategy consultancy where I partner with C-Suite executives to solve their most complex strategic problems.
2010-2014
Co-founder & Partner at All Beef Media
Catapulted into the market and launched a social media and analytics company just as marketing on social channels became key for big brands and companies.
2007-2009
VP, Global Brands & Web Platforms at CORBIS
VP responsible for brand architecture, CX and web platforms for the world's most iconic imagery, licensed for award-winning ad campaigns, brand experiences and visual communications.
2002-2009
Founder & VP International at VEER
From start-up through profitability, designed a brand and product offering for discerning creatives that earned cult-status. Led international expansion, founding European operation in Berlin and global distribution channel. Successfully exited to Bill Gates-owned Corbis Corporation.
Education
2014
PhD, Communication
Concordia University
2002
MA, Communication
University of Calgary
Interests
Podcasts, pilates, and my little people. Life is full and life is good.