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Professional Profile

 I'm a leader and strategist who builds companies, brands, and thought-experiments that transform the human experience. Strategy is both an art and a science. This is what sets me apart. I have the rare mix of creative capacity and design sensibility, entrepreneurship and business intelligence, plus a PhD in creative economies, media cultures, and behavioural futures.


Creative Strategy  Business Management     CX and Digital Strategy    Branding  Client Accounts   Planning & Forecasting  Trends Analysis
Human-centered Design    Team Leadership    Entrepreneurship  

Work Experience


Inclusive Design Lab

Newly-founded passion project focusing on inclusive design, advocacy, and social change.


VP, Marketing Communications at MITACS

Responsible for setting the strategic direction for Mitacs marketing communications efforts to increase market competitiveness and visibility among key stakeholders, while establishing the Mitacs brand as a high-performing leader in the Canadian innovation ecosystem.


Partner & Consultant at MAT3RIAL

Design, research and strategy consultancy where I partner with C-Suite executives to solve their most complex strategic problems.


Co-founder & Partner at All Beef Media

Catapulted into the market and launched a social media and analytics company just as marketing on social channels became key for big brands and companies.


VP, Global Brands & Web Platforms at CORBIS

VP responsible for brand architecture, CX and web platforms for the world's most iconic imagery, licensed for award-winning ad campaigns, brand experiences and visual communications.


Founder & VP International at VEER

From start-up through profitability, designed a brand and product offering for discerning creatives that earned cult-status. Led international expansion, founding European operation in Berlin and global distribution channel. Successfully exited to Bill Gates-owned Corbis Corporation.



PhD, Communication

Concordia University


MA, Communication

University of Calgary


Podcasts, pilates, and my little people. Life is full and life is good.

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